About Us

AITO Charter

AITO is an association of small to medium sized tour operating companies, all independent of the vertically integrated groups within the industry. AITO members specialise in particular areas or types of holiday and we are all dedicated to providing quality products backed up by a high level of personal service. AITO defines ‘quality’ as ‘providing a level of satisfaction which, based upon the holiday information provided by the tour operator, aims to meet or exceed a customers reasonable expectations, regardless of the type of the holiday sold or the price paid.’

This is how we aoim to achieve this:

ACCURATE BROCHURES

All members ensure that their brochures clearly and accurately describe the holidays and services offered.

PRODUCT IMPROVEMENTS

All members listen to their customers and welcome suggestions for improving standards. All customers receive a post-holiday questionnaire.

PROFESSIONAL SERVICE

All members are committed to high standards by the thorough training of employees.

FINANCIAL SECURITY

AITO takes care to ensure that all members comply with current Government Regulations regarding the protection of clients' money.

EXCLUSIVE MEMBERSHIP

AITO has strict membership criteria, which must be satisfied before new companies are allowed to join. All members must adhere to a rigorous Code of Business Practice, which governs their operational conduct.

RESPONSIBLE TOURISM

All members are committed to AITO's responsible tourism guidelines which recognise the tour operators social and environmental responsibilities.

And finally, in the unlikely event that a dispute between an AITO member and customer cannot be resolved amicably, AITO's low-cost Independent Dispute Settlement Service may be called upon by either side to bring the matter to a speedy and binding conclusion.

THE ASSOCIATION OF INDEPENDENT TOUR OPERATORS, THE QUALITY ALTERNATIVE